The Nationwide Alliance of Business Owners

We don’t buy on price… we buy on ‘how can this solve a problem I have?’”

Jonathan Jay

Far too many business owners make the fatal mistake of trying to undercut their competitors in terms of price. This is a sure-fire way to destroy the perceived value of a product in the eyes of your prospects, as NABO founder and chairman Jonathan Jay will explain to you in this interview.

Pricing your products or services intelligently is a vital, but all too often misunderstood, part of successful marketing. Once you have finished watching this interview you will have a concrete idea of how to create the greatest perceived value for your services in the eyes of your prospects.

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In this engaging and highly informative talk, web marketing expert Guy Levine will teach you how to create a sales-winning website. You’ll learn how to ensure each page of your website has a purpose, whether it is to capture information or to make that vital sale.

Guy emphasises again and again the importance of making sure your site does something that you can monitor in order to make any necessary improvements to your website to garner more online sales. But whether you sell online or offline, following Guy’s advice, you’re sure to find ways to improve your online presence to generate new prospects and sales.

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In this illuminating presentation, sales expert Bernadette Doyle reveals how you can use tele-seminars to fill events. Bernadette explains how seminars are the perfect way to find your best prospects, those who won’t cancel and will spend more when they come to your event.

You’ll learn how to organise your tele-seminar, how to inform your prospects of it, and how to conduct it to garner more prospects and more sign-ups. You’ll discover there is a sure way to draw prospects that doesn’t entail the discomfort of cold calling.

Tele-seminars are a proven way to clearly communicate the benefits of your service and overcome prospects’ objections. With Bernadette’s advice, you’ll be ready and able immediately to organise seminars to bring you more prospects and sales instantly.

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If you are already employing highly skilled experts, you could be sitting on a lucrative new source of income without even knowing it.

Training your employees to act as speakers and authors on their particular speciality is a great way of producing first-rate knowledge products to sell or give away, and establishing your business as an authority in its particular niche. This tutorial will explain how to go about this process, and outline all the benefits it can bring you in detail.

Make the most of your employees’ skills, and enjoy the resulting boost to your business’s profile! You’ll be amazed at the results!

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In this highly informative talk, Drayton Bird reveals the absolute essentials of effective direct marketing. Marketing legend Drayton stresses the importance of the tiniest details, from making it easy for prospects to opt-out of a direct mailing list, to using legible print.

You’ll learn exactly what to do to craft compelling sales copy with the help of illuminating examples taken from sources as varied as Michelangelo and American Express. You’ll come away with a host of top tips to improve your sales letters.

They worked for multi-millionaire marketer Drayton, and they can work for you.

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In this funny and insightful presentation, marketing legend Drayton Byrd explains the process of direct marketing. Drayton makes clear, succinctly and simply, what direct marketing is, what its aim is, and how to do it.

You’ll discover the three stages of marketing and learn how to adapt your copy to appeal to prospects at each stage. Drawing on his wealth of experience, Drayton will teach you which media to use for which campaigns and how to present your content, illustrating his points with illuminating examples of good and bad sales letters. Watch this entertaining talk now to learn lessons you can apply today for better sales tomorrow!

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In today’s interview, NABO chairman and founder Jonathan Jay explains his methods for getting the best possible results out of your customer and prospect databases.

Many businesses make poor use of their databases, and their sales invariably suffer as a result. Jonathan offers expert advice on everything from turning prospects into customers, to using joint ventures to gain new referrals, and the value of word-of-mouth referrals.

Your databases are one of your most valuable resources. After reading this interview, you will no exactly how to use them to their fullest potential.

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An e-zine is not only a great way to engage with your customers and prospects, it’s also a proven means of generating new revenue and new sales. The only hurdle to success is discovering how to combine informative content that draws readers with promotions that pull prospects to your website and product.

In this tutorial, you’ll learn how to write an e-zine that satisfies both your readers, and your need for new sales and prospects. After reading, you’ll know how to write, how to plan and how to market your e-zine to bring readers, advertisers and prospects all at the same time. When you discover how easy it is to create a profitable e-zine, you’ll wonder why you never did it before!

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Blogging is no longer just a means to publish your personal thoughts. It’s now also a great way to publicise your business and engage with your customers, prospects and industry players one-to-one without costing you much time and effort.

In this tutorial, you’ll learn how you can integrate blogging into your publicity campaigns. You’ll discover how to approach bloggers, how to set up and write a blog and how to interact with bloggers to promote your business. After reading, you’ll not only be convinced of the power of blogs, but you’ll be ready to put your knowledge into effect to generate new interest in your business and hopefully new sales too!

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In this fascinating and informative presentation, Bev James breaks down the secrets of personality profiling, using the DISC system invented by Dr William Marston that uses four distinct personality types to explain human behaviour.

By being able to classify personality types in this way, you will become far more effective at managing your employees, matching the right person to the right job, resolving conflict and motivating them to excel.

This system is almost infallible, and once you understand it, you are sure to find your new-found people skills begin to have a positive effect on your home life as well as your business.

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